Nanhe Farishtey
A kids’ cotton wear store, rebuilt to answer a parent’s questions before they pay
A Hyderabad-based kids’ cotton wear brand on Shopify. I turned a brand-kit theme into a store designed around the doubts a parent has before paying.
the story
Nanhe Farishtey is a Hyderabad-based kids’ cotton wear label selling infant and toddler clothing online. The first version of the store looked right but was not converting: parents opened product pages and left. I treated it as a conversion problem, reading the funnel and the product page on a phone, then fixing what stood between a visitor and an order, one change at a time.
- Role
- Shopify developer
- Platform
- Shopify
- Focus
- Conversion
the problems
What got in the way, and what I did
- 01
Low add-to-cart rate on product detail pages
The problem
Funnel data showed that sessions landing on a product page almost never added to cart, and the worst were social referrals, which skip the homepage and arrive straight on a product page.
What I did
I audited the product template on mobile and moved the purchase-blocking questions next to the Add to Cart button. A reassurance block now states free shipping, the usual delivery window, a free first size exchange tied to the refund policy, COD availability and a WhatsApp link for sizing help.
- 02
Variant selection and price presentation
The problem
A pre-selected default size caused wrong-size orders, and the red sale price read as a warning instead of a saving.
What I did
I removed the default variant so Add to Cart stays disabled until a size is chosen, and rebound the sale badge to the product’s own price so it renders before selection. Sale prices use the brand blue at a heavier weight, and a computed “Save X%” pill replaces the raw “-X%” label.
- 03
COD without fake-order exposure
The problem
COD matters to first-time online buyers, but unrestricted COD invites orders that are never accepted.
What I did
Partial COD takes a ₹50 online advance that counts toward the price. I presented it as an order-confirmation step rather than a fee, and weighed a “pay online and save ₹50” framing against it for conversion.
- 04
Tiered bundle pricing on top of an existing discount
The problem
Products already carried a 10% discount, so stacking a bundle offer risked eroding margin.
What I did
I built tiered bundles with Shopify Bundles: 20% off for two items and 30% off for three or more. I expressed them as percentages instead of amounts and hid the theme’s own amount-based offer in favour of one consistent message. The same offer is mirrored in Shiprocket checkout, on the homepage and on collection pages.
- 05
Thin catalogue, sparse templates
The problem
With 17 products, the homepage and collection templates looked sparse.
What I did
I added reusable section patterns instead of padding the catalogue: a “Parents’ Picks” section, a festive collection built from the products that fit it, a festive banner and sale, and a cart drawer reduced to the essentials.
- 06
Search signals and review readiness
The problem
A new store has little search presence and no reviews yet.
What I did
An SEO scan led to two fixes: a duplicated SEO title that made two product pages compete, and missing image alt text on one product. I also verified that Judge.me loads and is wired into the product template, so reviews render as soon as they exist.
- Shopify
- Liquid
- Unsen theme
- Shopify Bundles
- Shiprocket checkout
- Judge.me
- Delhivery
the outcome
The store is early in its life, so I am not claiming conversion numbers yet. What has changed is that every product page now answers the questions a parent asks before paying, and the offers, COD and exchange terms are consistent from the page to checkout.